What if we gave more room to creativity? Beau Plan makes it its main gist by positioning it as a driver of economic growth for its region. Overview of an ambitious project.
By linking its historic past to a promising future, Beau Plan embodies the desire of Terra to bet on culture to transform the region, increasing economic opportunities and helping its inhabitants grow by fully integrating them into this development. An interesting vision: cultural and creative industries play a fundamental economic role in countless countries, from Canada to South Africa.
Beau Plan already presents an attractive cultural offer: from l’Aventure du Sucre museum—an unvarnished witness to the country’s sugar history—to the exhibitions, meetings and training sessions at Beau Plan’s Creative Park; from music festivals to culinary encounters; from craft workshops to photography lessons… The tone is set. And already hints at beautiful, more ambitious projects for the years to come.
Meanwhile, the Smart City is expanding. With a lush natural setting and a stunning industrial heritage, it also benefits from a lasting architectural vision. At the helm of the city’s masterplan, Novaterra aims to create a good quality of life in Beau Plan, while reviving its heritage. From Mon Rocher stables to Patrick Mavros’ atelier, the remains of ancient time are magnified. Around it, projects with a sleek and contemporary aesthetic—from the Mahogany Shopping Promenade to Greencoast International School—blend harmoniously into the decor.
Behind a neat architecture, a planned vision and a full cultural agenda, Beau Plan also aims to directly impact people’s lives through creativity. This, by supporting emerging initiatives that convey messages: diversity, inclusiveness, sharing are just a few examples. Culture then becomes a social responsibility and allows the emergence of a new model: that of a circular and creative economy. This long-term commitment is already illustrated by a series of actions, such as support for the Kaz’Out festival, social actions led by Terra Foundation, student sponsorship or a set of partnerships forged with those involved in ecological, artistic or cultural projects.
The vision behind these actions is simple: promote the multiplication of projects to enrich the population, and create an environment conducive to the growth of future generations. A necessary good.