Bellingham is undergoing a revamping process. The rejuvenation of the South African brand has been invested in the expert hands of its sommelier and ambassador, Germain Lehodey. A private Wine Class Master has been devised by Oxenham, on the 25th April, to uncover two of the oenology artist’s latest finds: the Homestead and the Bernard Series. A few selected guests have had the honour to taste these two premium range wines at the nice Porsche showroom.
Training for the sake of our taste buds
During one week, the Oxenham personnel and clients have followed a special training session under master Germain Lehodey’s supervision. The two main objectives were education and “premiumisation”.
On the education level : wine tasting is an art requiring an initial training and a lot of information. This Wine Master Class at preseting the brand’s latest offers and new vision to restaurants owners. On the premiumisation level, the Master Class aimed at improving Bellingham’s image. Having long been a common wine, the two series (the Homestead and the Bernard Series) help the brand to boast high level ranges. According to Melissa Doger De Speville, Communication and Brand Manager at Oxenham,
«This training has enabled an outlook on the region’s last trends. It covers the special feautures of the wines as well ass their technical aspects: the different blends, the characteristics of the wine-growing areas, the new production methods, bottling and the changing perception of the vinification process».
Germain Lehodey, for the love of good wine
« It is important to adapt oneself by finding a new approach… ». This is one of Germain Lehodey’s philosophies. The sommelier, who has become the sommelier & Brand Ambassador of DGB – one of the main independent producers and distributors of wines and spirits in South Africa – personifies it. His motivation is thus to find new ways to approach the art of wine tasting be it through training, discovery or the catering trade.
Having started his career as Sommelier trainee at the prestigious La Tour d’Argent restaurant in Paris, he has steadily upgraded his professional skills in the wine industry, first in France then as from 1984 in South Africa. One of his great success stories is to have made of the wine list of iconic Pretorian restaurant Mosaic – ranked now as one of the best three restaurants on the last three years – among the 10 worlds’s best.
His personal wine route also crosses Mauritius. The one who is now in charge of Bellingham’s portfolio, exclusively represented by Oxenham in Maurice, has led his first official trip since his nomination out of South Africa in Mauritius.