Solidarity at the heart of the fashion industry

Louis Vuitton, Zadig & Voltaire or even the brilliant jewellers Persée Paris and Tiffany & Co… All these iconic names of the luxury world, among many others, are showing compassion and empathy during these hard times. Indeed, conscious of the impact of the health crisis on their activities, they have taken a stand to act on it and try to make the world dream differently… A great display of generosity in times of adversity.

From the conception and distribution of face masks, to great contributions to the COVID-19 response funds, here is a small (non-exhaustive) compilation of these endeavours. 

Face masks for all

Wearing a mask is essential to effectively protect ourselves from the Coronavirus. In view of helping the underprivileged, and to prevent a shortage of masks, several designers and key players in the fashion industry have volunteered to manufacture them for free.

For example, the haute couture label Chanel has entrusted its partner manufacturers and their expertise to design surgical masks and gowns… In addition to the 50,000 masks which had already been offered by the house earlier this year.

An impressive approach which inspires many others! Last April, with the support of Paris Good Fashion association, writer Alexandre Jardin launched a project called “Masques pour tous” (Face masks for all). Using stocks of unused fabrics by renowned fashion houses such as Zadig & Voltaire or Maje, he produced and distributed masks for free in several large areas of France.

Prada, also contributing to the cause, has launched the production of 80,000 gowns and 110,000 masks for the healthcare personnel of Italy.

The world leader LVMH (Moët Hennessy Louis Vuitton) is also a partner in solidarity! At the start of the health crisis, the group produced hand sanitizing gels for hospitals through its perfumes and cosmetics branch. Louis Vuitton is now committed to manufacturing masks and gowns for employees in essential sectors throughout France.

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Jewellers with a big heart

Emblematic brands of jewellery are also displaying their support by generously financing the COVID-19 solidarity response funds.

The Graff Foundation, for instance, with the aim of financing procedures related to the pandemic, donated one million euros to the World Health Organization (WHO) in April 2020. This shall help to monitor the spread of the virus, contribute to the efforts of protecting the caregivers and funding research work for the development of a vaccine.
In the same vein, the Parisian jewellery house Persée has decided to contribute to the cause. The jeweller shall donate 100% of the profits from the sales of six gems from a magnificent collection adorned with amethysts, to Médecins sans Frontières.

Tiffany & Co, the ultimate luxury American jeweller, has donated $ 1 million to Covid-19 aid funds to help people affected by the coronavirus.

Glamorous, but united as well, these brands are committing to a safer future.