Alicia Swim’s the brand on everyone’s lips. Conceived by the eponymous model, the sustainable swimwear line garners the lucky wearer with an array of tropical prints and bright hues, an ode to Mauritius. But who is Alicia? We’re used to her as the face of countless campaigns; now we’re introduced to Alicia the stylist and wellness guru. From New York to Pointe d’Esny, here’s the story of an ambitious woman who’s woven her dreams into reality.
Her years as a model
Alicia is 17 years old when she’s scouted in London. Her stellar modelling career ensues in New York, under IMG Models: she works with the best, from Victoria’s Secret, Harper’s Bazaar, Vogue, Ralph Lauren… The years spent in front of the camera have gifted her with great taste, travel lust and treasured friends.
A real foodista
In 2010, Alicia ventures into the hospitality industry with Tartinery in Nolita, New York. The healthy, industrial-chic restaurant specialises in French tartines, healthy and utterly delectable.
Her brand: Alicia Swim
Alicia crafted her very own swimwear collection. She drew all the prints herself, and imported ECONYL® from Italy to make the prints come to life. She chose a sustainable factory in Floreal to manufacture the suits. The result? First-class swimwear that fits perfectly, in decadent, intense hues; perfect for our tropical summers. A portion of the company’s profits are donated to the Mauritius Marine Conservation Society.
After nutrition studies, Alicia also dedicates her time to her other passion, wellness. Wellness Consultant for Spring Place in New York and L.A., she contributes regularly to Byrdie, an online beauty magazine. She dreams of opening a hotel dedicated to wellness in the South of Mauritius…There’s an entire programme in the works!
… And many more to come!
We don’t even want to know what her Google Calendar looks like: Alicia’s found the time for yet another set of projects. There’s a beautiful book on Mauritius in the works, further development of her brand, and even a special activewear line… all eyes will definitely be on her in the months to come, for sure!