What links Karlie Kloss, Floreal and Austria? Swarovski’s ongoing quest for innovation, beauty and perfection has made of the world a wide outlet which bridges fantastic backgrounds under the same brand. After the success of a first shop in Bagatelle, Swarovski – managed by the eponymous family in Austria for the last 5 generations – Floreal has been chosen as the new venue, at the heart of So’Flo shopping mall. The brand, which boasts the Victoria’s Secret Angel Karlie Kloss as an ambassador, has made so many eyes shine brightly and has brought glittering smiles at the opening cocktail on the 14th of December. Luxury Mauritius has been privileged to have a guided tour by Lueder Stercken, Regional Director of Swarovski in Africa. Flashback on this magical moment.
Brillance for all
The launching evening of the Floreal outlet – which coincided with the special EOY Swarovski campaign around the hashtag #BrillianceForAll – has fully focused on a sparkling and glamorous crystal setting. To further dazzle the fans, the brand has codified the collection: a well-tailored jewelry selection, personalized tips for each product, ambassadors who can connect with a large public and traditional Swarovski pieces which still set new standards in contemporary design. A stone’s throw from the Ville Lumière Curepipe, Floreal is a strategic and central choice which can appeal, as stated Rajesh Chummun, General Manager of the shop, to the brand lovers from all regions and generations.
Rajesh Chummun, General Manager, and Lueder Stercken, Regional Director Sub-saharan Africa of Swarovski
Young ladies will fall in love with the trendy Remix collection, enabling endless customization of bracelets and chains. Active women will have a crush on the dynamic Rock Chic items, while their children will be delighted by the Dora or Olaf figurines! Each client will find a facet in these crystal accessories to shine. As for the traditional clients, as connoisseurs, they will mix and match the lines according to their moods: a Timeless crystal ornament meant for a wedding ceremony will, the next day, perfectly fit a pair of jeans and a white T-Shirt; a romantic chic Swan item will bring a timeless touch, or why not, the elegant and refined Fit chokers and necklaces from the Sparkling Dance collection.
The Remix collection
Luxury Mauritius has a special liking for the majestic bird sculptures (like the Lilac-Breasted Rollers) with an “Indian Ocean flare” says Lueder Stercken. Devised by the Creative Director Nathalie Colomb and her unparalleled team of designers in Paris, this avant-garde collection will provide perfect gifts for your loved ones and will be a sparkling keepsake for years to come.
Inspiring and affordable, or premium and more sophisticated, Swarovski will make your trip magical. No hearts of stone allowed in this crystal-clear world…